Most Australians own shares in companies. This could be either through direct investment or, like most people, indirectly through managed funds and superannuation. While those who invest directly in shares know exactly what companies they are investing in, the same can’t be said for the majority of people who have money invested in managed funds and superannuation. Fund managers could be investing your money in companies whose activities don’t align with your own personal values. As such you could unwittingly be profiting from activities such as uranium mining, the sale and promotion of tobacco and gambling products, animal-tested products or genetically modified food.